- Dibsy and QNB’s partnership introduces the world’s first Visa Click to Pay solution with biometric authentication, enhancing online payment security in Qatar.
- The service simplifies online checkouts by removing the need for passwords or 16-digit card entries, making transactions faster and easier for consumers.
- Click to Pay is interoperable with EMVCo tokenization, adding advanced security for both existing and emerging digital payment channels.
- Dibsy’s integration of the enhanced Visa Click to Pay aims to reduce cart abandonment, boosting merchant conversions and revenue.
Dibsy, a leading payment solutions provider, has joined forces with Qatar National Bank (QNB), the largest financial institution in the Middle East and Africa, to introduce an enhanced version of Visa Click to Pay in Qatar.
This collaboration signifies a major advancement in online payment technology, particularly through its use of biometric authentication, which is the first of its kind globally.
Dibsy and QNB are setting new benchmarks for secure and seamless digital transactions, demonstrating a strong commitment to innovation in Qatar’s rapidly evolving digital payments landscape. This pioneering effort recently garnered recognition from Visa, which presented an award at QNB headquarters to acknowledge the initiative’s success.
A New Standard in Digital Payment Security
The enhanced Visa Click to Pay service introduces significant improvements in transaction security and user convenience. Consumers making online purchases on websites displaying the Click to Pay logo can now enjoy a streamlined checkout experience that eliminates the need to repeatedly enter sensitive information.
Rather than inputting 16-digit card numbers or filling out lengthy forms, users with enabled cards can complete transactions with minimal hassle. This integration of biometric authentication further strengthens security, reassuring consumers about the safety of their payments.
Visa’s advanced technology and device binding features ensure each transaction is secure, allowing consumers to shop online with confidence. The Click to Pay logo signals Visa’s use of cutting-edge authentication methods to safeguard purchases, making the process both seamless and reliable.
In particular, the enhanced Click to Pay service leverages EMVCo tokenization, a global standard for payment security, to protect users’ data and bring modern security protocols to a wider range of digital payment channels.
Visa’s Role in Evolving the GCC Payment Landscape
The adoption of cashless payments has transformed from a convenience into a necessity across the GCC, fueled by a sharp rise in e-commerce activity. Over the past four years, e-commerce in the region surged by 300%, with Qatar experiencing a remarkable 200% increase in Visa network transactions alone.
This growth reflects a shift in consumer behavior towards digital payments, supported by Visa’s commitment to making online shopping safe and straightforward. With this enhanced Click to Pay solution, Visa continues to drive innovation in the GCC, equipping consumers and retailers alike with a reliable and user-friendly online payment system.
Dibsy’s Vision for Seamless Digital Transactions
Anouar El Mekki, Co-founder and CTO of Dibsy, emphasized the company’s dedication to transforming online checkout experiences. By integrating the enhanced Click to Pay solution, Dibsy is helping merchants reduce common checkout issues that contribute to cart abandonment, which often limits revenue growth.
According to El Mekki, the new system minimizes the friction consumers encounter during digital checkouts, ensuring that transactions are faster, simpler, and more secure. For businesses, this streamlined process translates into higher conversion rates and increased revenue, allowing them to concentrate on core operations without getting bogged down by payment complexities.
Dibsy’s approach to payments is rooted in its mission to provide practical solutions that address real-world challenges. This collaboration with QNB and Visa underscores the company’s commitment to offering innovative, user-centric payment options that empower both consumers and businesses in Qatar.
Through this partnership, Dibsy reaffirms its goal of delivering meaningful products that simplify the payment process, aligning with Qatar’s aspirations for a modernized digital economy.
QNB’s Commitment to Qatar’s Digital Vision
As one of the largest financial institutions in the region, QNB has consistently championed innovative payment solutions that align with Qatar’s National Vision 2030. This vision seeks to create a diversified, knowledge-based economy, and digital payments play a crucial role in achieving that goal.
- QNB’s decision to pioneer the enhanced Visa Click to Pay service with biometric authentication highlights its dedication to advancing Qatar’s digital payment infrastructure.
Adel Ali Al-Malki, Senior Executive Vice President of Group Retail Banking at QNB, expressed the institution’s commitment to connecting merchants with advanced solutions that facilitate broader payment acceptance. By launching this enhanced Click to Pay option, QNB aims to reduce shopping cart abandonment and improve user experience across its platform.
The bank’s partnership with Visa and Dibsy represents a landmark step in the region, demonstrating how financial institutions can drive meaningful change within the digital economy.
An Innovation Shaping Qatar’s E-commerce Landscape
Shashank Singh, Visa’s Vice President and General Manager for Qatar and Kuwait, noted the significance of this development in transforming Qatar’s e-commerce landscape.
The new Click to Pay service not only simplifies digital checkouts but also unifies integration for various card brands, creating a streamlined experience for consumers. This effort aligns closely with Qatar’s push for a knowledge-based digital economy, as it encourages a shift towards a cashless society that is convenient, secure, and forward-looking.
For consumers in Qatar, the enhanced Click to Pay service represents a key advancement in e-commerce. By reducing the number of steps required to complete a purchase, this system minimizes cart abandonment and facilitates smoother transactions. In addition to driving revenue growth for merchants, this innovation directly contributes to the country’s digital transformation objectives.
A Future of Simplified and Secure Payments
The introduction of biometric authentication within the Visa Click to Pay framework marks a significant milestone for the payments industry in Qatar and beyond. Dibsy, QNB, and Visa’s joint effort to bring this solution to the region illustrates how industry collaboration can yield substantial benefits for both consumers and businesses.
As e-commerce continues to expand in Qatar and across the GCC, the demand for seamless, secure payment methods will likely intensify. This pioneering solution from Dibsy and QNB, supported by Visa’s technology, addresses this demand by offering a state-of-the-art payment experience that is as secure as it is user-friendly.
In this collaboration, Dibsy, QNB, and Visa have set a high standard for digital payments in the region, offering a glimpse into the future of secure and convenient transactions.
The enhanced Click to Pay service not only improves the checkout experience for users but also plays a vital role in shaping the digital economy that Qatar envisions for its future.
Through this strategic partnership, these institutions are helping build a robust foundation for digital payments, propelling Qatar towards becoming a leading force in the global digital economy.
